Archive for the ‘Shop news’ Category

Behind the scenes | Blend Creations is 5 years old!

Thursday, September 2nd, 2010

Blend Creations is our first-born, our pet project, our livelihood and a manifestation of our creativity — and it’s turning 5 this month!

We thought it would be fun to show a few of the ways we’ve changed in the last 5 years.

Employees


Then:
2 employees — a Jack- and Jill- of all trades, but designers by training. We’d been married for almost 4 months when BlendCreations.com was officially launched.


Now: 2.5 employees — We’ve been joined by our pre-schooler junior VP. (Thanks to Kym Shumsky for the great photo).

Studio & Equipment


Then
: A 6′ x 4′ storage closet that held a scroll saw and a grinding wheel to hand-cut inlays.  (The space was so small, that it wasn’t possible to get a photo of the entire area).


Now
: A 12′ x 25′ dedicated studio space with fancy toys like a CNC-controlled router (shown, cutting some mother of pearl inlay) and a laser-engraver (shown with a brand-new laser-engraved custom Metal for Monsters pendant).

Website


Then:
A hand-coded HTML website with PayPal buttons. We originally launched the site with about 30 products and had dozens of sales by the time 2005 was over.


Now:
Well, if you’re reading this blog post on the website, then you see where we’re at now — a real shopping cart system that not only accepts PayPal, but Visa & Mastercard in both USD and CAD, thanks to the fine team of web developers at Aeolidia.  We now have over 200 products (not including all the color options available for each product).  Since 2005, we’ve had thousands of sales, thanks to our many awesome and loyal customers.


Branding:


Then: Our very first logo was created more for use in print advertising than on the website. When we first started, we weren’t able to brand our products or our packaging economically.




Now:
Our logo today is much more simplified and we now have the capability (thanks to a laser engraver) of branding most of our contemporary jewelry products as well as our packaging.




It’s been an amazing journey thus far, and we can only imagine what the next five years will bring.  We’ve been fortunate enough to have people who like our stuff (in a Facebook sense and in a ‘what cool products you have’ sense) that the job of running this company is more than a job; it’s a pleasure.

As thanks to all of our customers, we’ll be offering up some special birthday promotions.  Make sure you’re subscribed to our newsletter as they’ll be announced soon!

Event | Wear It Loud, Celebs & Blend Creations

Wednesday, August 25th, 2010

Last Thursday, Blend Creations had the honour of being part of Wear !t Loud 2010, an event that was raising money for Plan Canada‘s Because I am a Girl campaign.  We’re so happy to have been part of it, and thankful that the following celebs were also involved.

Wear it Loud was hosted by ET Canada‘s Rick Campanelli:

Rick Campanelli with his girlfriend, and a pair of Blend Creations modern cufflinks with bamboo inlay.  (Photo by LouE. Photo.)

Music for the event was provided by Anna Cyzon, Candy Coated Killahz and DJ Chris LaRoque.

Anna Cyzon wears a Blend Creations blue Sea Fossil Torus necklace.  (Photo by LouE. Photo.)

Tosha Dash of Candy Coated Killahz wears a Blend Creations pink Sea Fossil Torus necklace.  (Photo by LouE. Photo.)

DJ Chris LaRoque shows off his pair of Blend Creations stainless steel emoticon cufflinks.  (Photo by LouE. Photo.)

Event | Wear it Loud 2010

Tuesday, August 17th, 2010

We’re proud to say that Blend Creations will be part of this year’s Wear it Loud event in Toronto.  Wear !t Loud 2010: Party for a Cause benefits Plan Canada‘s Because I am a Girl campaign:

There is no question that investing in girls in developing countries is the key to reducing global poverty and instability. Girls have a unique power to positively influence the lives of those around them, as future women, mothers, workers and leaders. If they are healthy, educated, and empowered, they will pull themselves out of poverty, and bring their children, communities and nations along with them.

Blend Creations jewelry will be appearing on the runway with a collection by renowned Canadian fashion designer, David Dixon on August 19th.  There will also be music by Anna Cyzon, Candy Coated Killahz and DJ Chris LaRoque.  We’ve heard from event organizers that tickets are close to being sold out, so if you’re in the Toronto area and want to party for a cause, please go check it out!

Event | Sweetspot.ca’s Daily Dealight gets you 25% off all Connection Necklaces

Thursday, July 15th, 2010

Blend Creations is Sweetspot.ca’s Daily Dealight today!  Get 25% off all Connection Necklaces with the code “SweetConnect”.  The deal is good until Wednesday July 21.  Happy shopping!

Shop news | Customer photos added!

Wednesday, July 14th, 2010

We’ve just added photos of customers wearing their Blend Creations!  If you’d like to add yours, you can email us with your photo, or you can upload it to our Facebook page — and we’ll send you a $5 gift certificate code for Blend Creations!

Here are some of the photos we’ve added so far:

Customer Brenda F. wears a sea fossil torus modern necklace in stainless steel

Mention | Le Mien — 100 Strangers project

Monday, July 5th, 2010

The entire staff of Blend Creations was featured in a 100 Strangers photo project on a blog called Le Mien (roughly translated means ‘here’s mine’).  Le Mien is the work of Kym S. who really, truly does some beautiful portraits.

I feel much more stylish than I really am, just by being part of this project. Check us out:

If you’re in Ottawa and you see Kym and her camera, you might just be chic this week ;)

Make sure to check out Kym’s other blog, Relishing.ca.

Giveaway | Win a sweet Swarovski crystal pearl Torus necklace for July

Wednesday, June 30th, 2010

Congratulations to Sarah R. who won our May-June giveaway for one of our Sweet Surprises — Sarah’s product review for our Mod Rings necklace was randomly chosen from all customer reviews that were posted in May and June.

For our July giveaway, we’ll be giving away the latest edition to our line of Torus necklaces with Swarovski crystal faux-pearl accents:

To enter this month’s giveaway, comment on this blog post and tell us: What is your favorite thing about July?

One entry per person please.  We’ll randomly draw one name out of the total number of comments that we have on August 2, 2010 at noon EDT.  Winner will be announced later that day.  Good luck!


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Shop news | 48-hour Summer Sale starts at midnight

Wednesday, June 23rd, 2010

We’re having a Summer Sale and it starts at the stroke of midnight (EDT) tonight!

Get 30% off some of our most popular items — perfect for summer-wearing or summer weddings:
· All Foliage Necklaces
· All Cufflinks
· All Torus Necklaces
· All Paper Inlay Necklaces

They’ll be on sale for June 24th and June 25th only! The sale ends promptly at 11:59:59pm (EDT) on June 25th. (Please note that promo codes aren’t applicable on the Summer Sale items).  Happy Shopping!

Shop news | The Blend Creations affiliate program

Thursday, June 17th, 2010

One of the updates we did when we launched the newest version of our website was to add an affiliate program.

In case you’re not familiar with what an affiliate program is, Wikipedia says this:

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

Our affiliate program is hosted through Shareasale.com, so to join our affiliate program, you’ll first have to become a ShareASale member (it’s free to join). Once you’ve done that, you can join our program specifically and you’ll get a link specific for your use that directs people to our site.  For every sale that’s referred by you through this link, you’ll earn a 10% commission on the sale.  As the program grows, we plan on having affiliate-specific contests and offering higher commissions to people who refer a lot of sales.

So who can become a Blend Creations affiliate?  Well, we would love it if past-customers become our affiliates because who better to tell other people about our products than people who already own our jewelry!  Most affiliates tend to have a blog or a website where they talk about different products, but if you happen to be a past-customer who wants to get a link to email to friends, that will work too!

To help our affiliates promote our contemporary jewelry line, you can use a simple text link to link to our site, or you’ll have access to banners of different sizes that we’ve designed, like these:

Blend Creations affiliate banners

Just let us know if you’ve got any specific banner requests (sizes, or featuring a specific item), or if you’ve got questions about the affiliate program in general.

Shop news | Connection necklaces are back in stock!

Wednesday, June 16th, 2010

For anyone who’s been waiting, our Connection necklaces are now back in stock!