A close-up image of the Westboro Station Dental logo embroidered on cloth.

Westboro Station Dental branding, website and promotional materials

Client: Westboro Station Dental

Westboro Station Dental is an Ottawa-based dental practice located in the Westboro Station building (the name of which comes from the historic Byron Avenue trolley line). The client needed a logo, website, and other materials to promote the business.

  • Designed a logo that subtlely nods to the building's 'station' name by alluding to the London Underground logo, while the shapes within the square allude to a dental mirror and explorer forming a smile. Consulted on the practice’s interior colour palette to help reinforce branding

  • Created a website website using a Squarespace theme adapted to the client’s needs

  • Designed signage and promotional materials